Expand Your Brand with Instagram

Expand Your Brand with Instagram

If you’re a business owner, or are simply in charge of the marketing for the business you work for, then you have probably at least considered developing social media strategies and implementing them using analytics and metrics to build a targeted audience. You’ve probably used popular platforms like YouTube, Facebook, and Twitter. What you might not realise, however, is that Instagram is just as beneficial when it comes to implementing marketing strategies.

You need to expand awareness for your brand, so why not use all the social media platforms you can? Instagram needs a special kind of marketing, however, and certain strategies that might work for Twitter, for instance, might not work for Instagram. Content is extremely important for Instagram, as the primary method of content delivery is photos instead of words. You need to know about how you can expand your brand through Instagram in order to improve your business’s social media reach.

It All Starts with The Pictures

You’ve heard the old adage that a picture is worth a thousand words. In a world dictated by character limits and tweet lives of ten minutes or less, the power of pictures could not be more valuable. Use pictures to convey messages about your brand that aren’t possible anywhere else on social media.

For instance, if you’re promoting a sale, you can use graphic design to convey the message without risking the possibility that users won’t be willing to read the caption below your post. Everything you need to say can be written on the picture itself.


Does your brand have a logo? You can’t display a logo in a text box, but you can attach your logo to every piece of content you put on Instagram. However, be aware that social media profiles that rely too heavily on self-promotion risk becoming boring, uninteresting, and not worth following. Thus, you should always keep that in mind when choosing content to post. Maybe you can mix the self-promotional posts with memes or funny content that can attract potential followers.

When Things Get Slow

Sometimes social media can be unpredictable, including Instagram. Sometimes you can post the best content in the world and still remain undiscovered. This can be very frustrating and it can happen to a lot of organisations whose marketing efforts seem sincere and well-developed, but just can’t break into the right demographic.

If this happens, you can always buy real Instagram followers for a little boost in your social media reach. There’s no shame in this, and businesses purchase followers all the time, especially when they’re first starting out.

If you’re interested in implementing a paid service that gets you followers, you should do some research by starting online and searching for a place that offers the services you’re looking for. Fake accounts get banned, however, so be sure that any accounts that follow you are legitimate and real. This will prevent your account from getting flagged for spam or any other misconduct. Buying followers can help you if you need an extra boost and it is worth considering.

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